Thursday, August 29, 2013

The superfood with the potential to save hundreds and thousands of children’s lives

Imagine a food that is free, nutritious and has the potential to save thousands of children’s lives. Well there’s no need to imagine it, it already exists- a mother’s milk; breastfeeding is one of the most powerful weapons we have to fight child mortality. The teachings of Islam also strongly endorse that mothers should breastfeed their children for two years.

The Global Breastfeeding Week concluded with a number of advocacy and awareness raising events across the country and globally. The World Breastfeeding Week which, each year, presents an important opportunity to put the spotlight on the importance of breastfeeding for saving children’s lives. But this can’t just be a one week effort; we need strong leadership and political action all year round to promote it.

According to the medical journal, the Lancet, suboptimum breastfeeding results in more than 800,000 child deaths annually. If we can ensure that every newborn is given breast milk immediately after birth and is fed only breast milk for the first six months, we can greatly increase the chance that they will survive and go on to fulfil their potential. Around one in eight of the young lives lost each year could be prevented through breastfeeding, making it one of the most effective of all ways to prevent the diseases and malnutrition that can cause child deaths.

It is estimated that 3.1 million children die from malnutrition each year. Breastfeeding is not only crucial for tackling malnutrition and saving children’s lives, it also has the potential to have tangible impacts on the economic and social development of countries likes Pakistan. Malnutrition can undermine future earning potential by as much as 20% and can inhibit growth of GDP by as much as 2-3%.  Today’s malnutrition will knock $125bn off the global economy by 2030, when these children reach working age. 

But breastfeeding is undervalued. Global rates of breastfeeding have remained below 40% for the past 20 years as breastfeeding has slipped down the list of political priorities. In some countries, particularly in East Asia and the Pacific, the number of breastfed children is starting to fall.

In Pakistan only 37 per cent of children are exclusively breastfed for the first six months meaning that too many children are missing out on the vital nutrients they need in the first months of life. Similarly, the early initiation of breastfeeding is only 29 per cent in the country. That needs to change.

If babies receive colostrum – the mother’s first milk – within an hour of birth, it will kick start the child’s immune system, making them three times more likely to survive. If the mother continues feeding for the next six months, then a child growing up in the developing world is up to 15 times less likely to die from killer diseases like pneumonia and diarrhoea.

So what needs to happen? We need to ensure that women have the support they need to breastfeed and overcome the main barriers preventing them from doing so. Those barriers include community and cultural practices which discourage women from breastfeeding, severe shortages of midwives and health workers meaning that too often the opportunity for new mothers to be supported to breastfeed in the first few hours is lost, lack of adequate maternity legislation and marketing practices by some breast milk substitute companies leading to infant formula being used unnecessarily and improperly, ultimately putting children at risk.

Tackling these barriers demands a new and concerted effort from many different groups of people; governments, local communities and business. For example, governments and local communities need to take action to empower women to make their own decisions about breastfeeding, governments need to invest in strengthening health systems to protect, promote and support breastfeeding and introduce nationwide breastfeeding-friendly policies and legislation. Finally, businesses need to act responsibly in their marketing on Breast Milk Substitutes and governments need to ensure that national regulation of Breast Milk Substitutes is strengthened and enforced. This issue is increasingly important in emerging economies, where some companies are aggressively marketing their products, despite the threat that this undermines support for breastfeeding.

In the last two decades there has been huge global progress in reducing child mortality with five million fewer children dying in 2011 than in 1990. The world is nearing a tipping point, the time at which the eradication of preventable child deaths becomes a real possibility.  But there is still a lot to do to reach that point - breastfeeding is key to unlocking further progress and saving hundreds and thousands of children’s lives.

Pakistan, voted in favour of adopting the International Code of Marketing of Breast-milk Substitutes during the World Health Assembly in May 1981, and promulgated “The Protection of Breastfeeding and Young Child Nutrition Ordinance 2002” to enforce the code. The ordinance prohibits the promotion of any milk produced as partial or total replacement for mother’s milk or represented as a complement to mother’s milk to meet the growing nutritional needs of an infant. The ordinance requires from health workers to encourage, support and protect breastfeeding. Following the devolution, earlier this year, the Sindh Assembly enacted the local legislation by Sindh “The Sindh Protection and Promotion of Breastfeeding and Child Nutrition Act 2013”. Similarly, last year the Punjab Assembly also adopted the law as the Punjab Protection of Breastfeeding and Young Child Nutrition (Amendment) Act 2012.

“It’s heartening to know that Sindh and Punjab have enacted laws for the Protection and Promotion of Breastfeeding. However, the real test is its implementation in letter and spirit”. “Despite the Protection of Breastfeeding and Child Nutrition Ordinance on statute books since 2002, its implementation has always remained a distant desire.” Similarly, Punjab and Sindh have not been able to notify the rules and Infant Feeding Boards to monitor implementation of the law.

Keeping in view, the importance of breastfeeding in preventing fatal childhood diseases and neonatal mortality it is important that Balochistan and Khyber Pakhtunkhwa also enact laws on the pattern of Sindh and steps are taken for the effective implementation of these laws in all provinces. This will ensure safe nutrition for infants by promoting and protecting breastfeeding.

Similarly, the federal government should also take practical steps for the implementation of the Protection of Breastfeeding and Young Child Nutrition Ordinance 2002 for the Islamabad Capital Territory and Federally Administered Areas. Infant Feeding Boards require to be notified immediately in Islamabad, Sindh and Punjab to monitor the implementation of the respective laws.

There is also a need to put promotion of breastfeeding on the agenda of civil society including NGOs, print and electronic media and academia to play their role in its promotion at all levels and create widespread awareness in the society which will ultimately lead to reduction in preventable infant and under 5 mortality in Pakistan.

The writer is a child rights activist and tweets at @amahmood72

 

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